Omni-Channel Retail

Are you a brick and mortar retailer trying to navigate the web? An e-commerce player opening a physical store? Perhaps a consumer brand looking to accomplish both?

Whichever your model, it’s critical to know the dimensions of today’s shopper. As consumers continue to become more discerning in their purchases, price, relationship, service and continuity are all being considered. Those retailers who can best interpret data and anticipate, respond to, and deliver what customers want will be the winners.

Loretta’s retail knowledge extends far beyond the rack. She is renowned for bridging the gap between traditional and online retail through her cunning abilities in:

  • Consumer Engagement
  • Brand Positioning
  • Channel Synergy
  • Product Alignment
  • Inventory Optimization
  • Content Creation

Loretta Soffe - Principal

lorettasoffe@live.com