Strategic Processes

It begins, evolves, and ends with the customer.

Over her 25 years in fashion and retail, Loretta learned there actually is a “right” way to do things. Through her work with private label, national brands, wholesale and retail, she developed several systems that transcend specific product categories or businesses. The methodologies are grounded in the customer, and proven highly effective in pursuing growth and creating sustainable value. Each system incorporates an integral step-by-step process that is architectural and sequential.

From “Domination Branding” to “Accelerating Growth,” Loretta refined these systems to produce highly effective results.  They’re demonstrable.  They’re repeatable.  They work.

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Loretta Soffe - Principal

lorettasoffe@live.com