Wholesale Diversification

There are three ways to grow a wholesale business: maximize the core, expand into adjacencies, or explore new frontiers.   My 5-step process will help you understand and vet your alternatives while balancing your current course of action.  I will combine macro trends with current market insight to determine your most productive solution in the long term. We will build a near and long term blueprint to follow as you adjust your business model from one of stagnation to growth and diversification.

Loretta Soffe - Principal

lorettasoffe@live.com