Domination Branding

Whether you are refining an existing brand or launching a new one, my Domination Branding system will provide a brand focus, a filter for decision-making, and a specific place to compete.  I will take you through a 5-step process that brings your target customer, his / her influencers, and the competitive landscape to the forefront of your brand.  You will emerge with a distinct vision and purpose; you will have a brand that is meaningful and sustainable in a very crowded arena.

Loretta Soffe - Principal