RISING STARS IN A TALENT-STARVED INDUSTRY

Loretta, currently in her 22nd year at Nordstrom, is a merchant to watch—“she’s personable, smart, has a strategic mind and is open-minded. read on

NORDSTROM ‘NOT PULLING BACK’ ON EXPANSION

Loretta Soffe, EVP and General Merchandise Manager for women’s apparel, said she is looking to introduce more tailored clothing,creating“ a little more oomph in the better zone. read on

TECH MOVES: NORDSTROM VET NAMED ZOOMINGO ADVISER

Loretta will play a critical role in helping Zoomingo develop both its consumer and retail strategy, especially as it relates to making Zoomingo an attractive platform for retailers to reach new mobile audiences. read on

Loretta Soffe - Principal

lorettasoffe@live.com