Posted on May 14 2016

Curiosity killed the cat, not the store

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  How transformation and culture are crucial to stay ahead of the competition  Thank you Jessica Box for the excellent […]

Posted on Jan 25 2016

When was the last time you refreshed YOUR brand?

How often do you finish a project and go back to it over and over to improve upon it?  If you’re […]

Posted on Nov 24 2014

Game On ~ Are you Ready to Rumble?

Early openings, severe promotions, and mediocre door-busters have become the standard playbook for just about every retailer as they approach […]

Posted on Aug 27 2013

Back to Beauty: Transition Your Look for Fall

With Labor Day just a week away, everyone has back to school on the brain. Even if you aren’t really […]

Posted on Aug 24 2013

Fall Must Haves: Denim for Days

Image courtesy of DL1961 According to Rachel Zoe, August is the unofficial denim month. I actually think it’s September, and […]

Posted on Aug 21 2013

Fall Must Haves: Leather, Leather and More Leather

Image courtesy of DL1961 Every fall, regardless of the big fashion trends (military, boho, plaid, etc.), you can always count […]

Posted on Aug 19 2013

Fall Must Haves: Moto Jacket and Ankle Boots

Images via Tumblr and Helmut Lang For me, August is bitter-sweet.  The days are a little shorter, the nights are […]

Posted on Aug 01 2013

A Healthy Mind in a Healthy Body

I am a firm believer in daily fitness.  I love being active, but more importantly, I love the feeling I […]

Posted on Jul 30 2013

Balance and Wellness

Being present and healthy in all aspects of life has always been a priority for me. I strive to balance […]

Posted on Jul 27 2013

Style Inspiration: Weekend Brunch

A few months back, in this blog post, I proclaimed Sunday brunch was the new Friday night out…I think I was […]

Loretta Soffe - Principal