Loretta Soffe

Loretta Soffe is an award-winning merchant lauded for pioneering consumer-based growth strategies, building private and national brands, and bridging the gap between traditional and digital retail. Following a 24-year career at Nordstrom, Loretta transitioned into the private sector and has become a trusted advisor and consultant to a broad spectrum of CEO’s, Presidents and Equity Investors while providing strategic direction to clients such as Paige Denim, Levi’s, Quiksilver and Target. Loretta is a Senior Advisor to the Boston Consulting Group, and with senior partners and managing directors, delivers retail expertise and best practices in countries across the globe including India, Indonesia and China.


Approachable – Insightful – Intuitive – Experienced – Collaborative 

Loretta always starts with the customer.  She takes clients through step by step processes, leading them to a position of clarity and actionable decision making.  She is known for her on-point insights and synergistic style.  Through her leadership and coaching, clients consistently produce innovative strategies and achieve successful outcomes.

Prior to founding Loretta Soffe Consulting in 2012, Loretta served as the Executive Vice President of Women’s Apparel for Nordstrom, the world’s leading specialty retailer. Loretta managed $2B annually in P&L responsibility, and directed all women’s merchandising, marketing, store planning, and organizational decisions.  Loretta served on the executive team from 2000-2011 and was a key contributor in development and execution of growth strategies and company initiatives across Full Line, Rack and E-Commerce channels.


Loretta is devoted wife, and mother of three children. She is an avid swimmer, yogi and traveller, and does all three as much as she can. Loretta is involved with several National and local organizations including Gen Next and the Moyer Foundation.




Loretta Soffe - Principal