Zoomingo is a location-based Mobile Shopping application.  In addition to small local businesses, the app catalogs top retails chains aggregating thousands of items into a virtual catalog tailored to your tastes.

Combining her extensive consumer insights, merchandising experience and srategic thinking, Loretta helped Zoomingo develop a two-tiered strategy to market the app to both individual shoppers and retailers aiming to reach new mobile audiences. As a Senior Advisor, Loretta provides Zoomingo with real time consumer updates and retail trends as they navigate the fast paced mobile world.


Loretta Soffe - Principal