Vente-Privee U.S.

As the pioneer and global leader in online private sales, Vente-Privee partnered with American Express to enter the US market in 2011.

As a Senior Advisor to Vente-Privee, Loretta worked with the Founders, CEO and Divisional Vice Presidents to create a strategic plan for growth in the US market.  Together they determined the brand matrix, financial model, site design, merchandising direction and consumer communications. Loretta provided leadership counsel to the entire Vente-Prive team as they navigated the highly competitive US market.

Loretta Soffe - Principal