A division of Raj Manufacturing, the largest domestic swimwear manufacturer, SwimSpot is a vertical retail concept, both online and offline.  With a portfolio of some of the best brands in swimwear, SwimSpot is positioned to become a formidable player in the growing category of swimwear and outdoor fitness apparel.

Loretta is working with Raj Manufacturing’s co-Presidents and the SwimSpot leadership team to exploit the retail opportunity and ensure future growth.  Loretta is leveraging her years of success as a retailer to guide the product assortments, financial and strategic plans, leadership development, site and store experience, and retail locations.

Loretta Soffe - Principal