Built on a board riding heritage, Quiksilver designs, produces and distributes apparel, accessories and related products with a decidedly youthful, sport-minded slant. The brand’s innovative products, inspiring campaigns, spirited events and beautifully-designed retail environments across the globe speak to its authenticity and strong brand story.

Focused on the women’s division, Loretta worked with Quiksilver to create brand distinction for the label, refining their strategy from all angles: price segmentation, style, design and consumer experience.

Loretta Soffe - Principal