Beloved by consumers, celebrities and fashion editors alike, Paige has become a powerhouse brand in the very crowded premium denim space. Carried at luxury retailers like Nordstrom and Barneys New York, Paige is known for its innovative styles, unexpected details and impeccable fit.

Loretta worked with the CEO and leadership team to develop multi-faceted disciplines  and processes to ensure profitable growth.  Loretta incorporated elements of design, merchandising, sales and finance to forecast and strategize for future growth.

Loretta also collaborated with the CEO, Creative Director and PR to ensure an inspiring and consistent brand message was sounding across all consumer touch points.

Loretta Soffe - Principal