EQtainment was founded in 2014 by Sofia Dickens, a Harvard educated mom of three who spent her career in educational media, most recently as a video correspondent with the Emmy Award winning quiz show Jeopardy! Dickens could not find content and games to teach her own children emotional intelligence, so she spent years designing and developing products that were simple, fun, and affordable for any mom. She and her husband Reed, former White House spokesman and consumer brand entrepreneur, launched EQtainment and immediately achieved national distribution in Target and will soon be in retailers nationwide. Learn more about EQtainment at www.eqtainment.com and follow on Facebook at Facebook.com/EQtainment and Twitter at Twitter.com/EQtainment.


Loretta serves on the Advisory Board for EQtainment.

Loretta Soffe - Principal