DL 1961

In September 2008, DL 1961 launched in New York City with a mission to create “the perfect fitting jean,” using a revolutionary technology. Today, DL 1961  is known for using the most technologically advanced fabric in the industry to provide customers with an unparalleled fit, comfort and shape retention.

As a Senior Advisor and Board Member of DL 1961, Loretta works with the CEO/Founder and the Creative Director to hone the brand message and leverage their key product differentiators to gain market share.  From design and merchandising, to distribution strategies and brand messaging, Loretta provides experience, insight and direction to the rapidly expanding brand.

Loretta Soffe - Principal