LORETTA'S BLOG

Posted on Mar 23 2017

Former Nordstrom and Deloitte Digital execs join Fitcode’s board of directors

I am thrilled to be a part of the future of fashion and retail. Fitcode is transforming the way consumers […]

Posted on Aug 01 2013

A Healthy Mind in a Healthy Body

I am a firm believer in daily fitness.  I love being active, but more importantly, I love the feeling I […]

Posted on Jul 15 2013

Best of Summer: Espadrilles and Easy Dresses

I love summer! I especially love the social aspect of it.  It’s casual and spontaneous, and there are so many […]

Posted on May 10 2013

The SimpleThings In Life: A Fashionable Table

post Image

I love entertaining at home.  I often set the table a few days in advance, even before I decide on […]

Posted on May 08 2013

Brain Candy: Become a Student of Your Profession

post Image

I used to receive dozens of  invitations to various industry summits, conferences, and forums.  Though I had no time and […]

Posted on May 07 2013

The Highs and Lows of Fashion

post Image

Get My Look: Top: Poly/spandex matte jersey racer by Theory, Skirt: Free People, Sandals: Ancient Greek handmade flip flops, Purse: Michael […]

Posted on Apr 01 2013

Fast Company – Why You Need To Read It

post Image

Do you want to keep up on business trends and innovative ideas?  Then you MUST read Fast Company.  Fast Company […]

Posted on Mar 29 2013

Ancient Greek Sandals

post Image

  Nothing compares to the feeling you get when you wander down a local street in Greece or Italy and […]

Posted on Mar 27 2013

Best Spring Bags

post Image

  It’s time to change out your go-to bag and simultaneously change your look.   The Best Cross Bodies – […]

Loretta Soffe - Principal

lorettasoffe@live.com