Career History

Loretta Soffe Consulting, Seattle, WA, 2012 ~ Present

Strategic Advisor, Consumer Brands, Retail & Investment Communities

  • Serves as thought- partner to broad spectrum of CEO’s, Presidents and Equity Investors while providing critical counsel and strategic direction to clients such as Paige Denim, Levi’s, Mckinsey and The Boston Consulting Group.
  • Provides leadership and mentorship at all levels of organizations by working shoulder to shoulder with key stakeholders.
  • Engages and teaches a system of sequential processes that transcend all product categories to transform immature/early stage businesses into successful businesses.

Nordstrom, Executive Vice President, General Merchandise Manager, Women’s Apparel, 2005 – 2011 

Key Contributions:

  • Drove year-over-year results while managing all channels of business (full-line stores, online and off-price) with $1.8B in P&L responsibility accounting for 28% of company revenue/30% of profit.
  • Directed strategic initiatives, product assortment, sales/inventory plans, marketing and store planning for Women’s Apparel, resulting in $90M gain in growth margin dollars.
  • Grew online business from $180M to $270M by distorting key categories.
  • Effectively managed marketing/vendor partnership budget of $40M+ and spearheaded successful development of integrated marketing campaigns, including direct mail catalogs, digital and social media.
  • Restructured and led world-class, national organization of 300+ divisional VPs, Financial Managers and Buyers, yielding operational efficiencies.


Nordstrom, Executive Team Member, 2001-2011 

Key Contributions:

  • Served as key contributor in development and execution of consumer-based growth strategies and company initiatives across Full Line, Rack and E-Commerce channels.
  • Championed focus on e-commerce with 40% planned comp increase and addressed depth and breadth of product offering, service experience and customer interactivity, which drove sales to $1B (60% above goal)


Nordstrom, Vice President, Corporate Merchandise Manager, Juniors & Contemporary (2000 ~ 2005)

Ran product assortment/merchandising strategy for division with 105 stores and 150 indirect reports. Doubled revenue to $600M by redeveloping Contemporary business and led turnaround of failing department now reputed as largest, most profitable division in Women’s Apparel and industry-leader in category with sales at $300M.


National Buyer, Advanced Contemporary & Progressive DesignerBrand Manager, Product Development Group (1988 ~ 2000)

Earned reputation for ‘original thinking’ and consistent, unparalleled results, which led to progressive history in executive roles tapped for leading strategic growth initiatives.

Key Contributions:

  • Achieved total YOY growth ($30M+ in revenue) while guiding department managers and overseeing product selection/inventory allocation for nine stores across Northern, CA.
  • Gained exposure to manufacturing/product development/wholesale operations and drove success of Licensed/Private Label Women’s Active Sportswear brands while exploding sales at 95 franchise locations.

Loretta Soffe - Principal