Posted on Jun 12 2013

How to Create Focus

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If you use lists to prioritize and enumerate important tasks, you NEED to continue reading.

Have you ever taken on a project, a new job, or a new business with enough energy to run an Ironman? We’ve all been there in one form or another.

Most likely,you assess what needs to be done and create a long list to begin the process. Then, you allocate time and resources, and if you’re anything like me, you begin delegating. Most establish an aggressive timeline, and check things off as soon as they’re completed. Accomplishment feels so good. Sound familiar?

While this sounds great in theory, it rarely yields the best results. After years of trial and error, I am now a firm believer in short and optimized lists. They create focus and allow simplified, streamlined prioritizing.

But, before you can shrink your list, you must first address the question, “What is your burning platform?” Some further probing will help inform your answer, such as….


As you highlight your priorities, you automatically edit your list. The highest value items immediately get the appropriate amount of time, resources, and most importantly, focus. Consequently, all the other stuff disappears.

While your own efforts to analyze, itemize, and prioritize may have worked in the past, I challenge you to try this method. It will save you time and resources, and ultimately yield much better results.

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Loretta Soffe - Principal