LORETTA'S CHANNEL

Posted on May 20 2013

My Current Obsession: The Beautiful Easiness of Clover Canyon

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I’m absolutely loving Clover Canyon this season.  The colors and prints are gorgeous, especially in all the easy dresses and fluid pants.  It’s feminine and artistic and just perfect for the warmer weather.

Clover Canyon launched in 2011, and this season’s collection may be designer Rozae Nichols’ best one yet. Her prints are 100 percent original, mostly hand drawn by either herself or her team.  It’s unique when a designer is able to combine original art with technology to create modern pieces while maintaining sophistication – and that’s exactly what Rozae does with Clover Canyon.

I’ve been a fan of Rozae’s since my early days as a buyer at Nordstrom. I bought her original brand and namesake collection and still have a few pieces in my wardrobe. It’s so fun to see a whole new Californian-inspired collection with Clover Canyon.  Pure talent and great inspiration – no doubt Clover Canyon will keep getting better and better.

Loretta

P.S. A sneak peak into Fall 2013…

*Featured image courtesy of stylebistro.com

**Image courtesy of marijbrooklynus.com

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Loretta Soffe - Principal

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