LORETTA'S BLOG

Posted on May 31 2013

Possibly the BEST Foundation Ever

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“My dream is to save women from nature.” – Christian Dior Christian Dior and his successors are brilliant in creating […]

Posted on May 29 2013

Innovation: Lost in Translation

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The word “innovation” is one of the most over-used buzz words in business – so much so that it has […]

Posted on May 24 2013

My Top 10 Host/Hostess Gifts

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If you’re enjoying the holiday weekend as a guest of gracious friends or family, don’t forget to include something special […]

Posted on May 22 2013

What’s in My Bag: Brights and Boho

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Memorial Day Weekend marks the official kickoff to summer – and for the fashion conscious like me, the debut of […]

Posted on May 20 2013

My Current Obsession: The Beautiful Easiness of Clover Canyon

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I’m absolutely loving Clover Canyon this season.  The colors and prints are gorgeous, especially in all the easy dresses and fluid […]

Posted on May 17 2013

No Brand, No Problem. The brandless brand that is MUJI

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If you ever find yourself in New York or San Francisco, make sure you get to a MUJI store. Each […]

Posted on May 15 2013

People Buy from People: Why Connecting with Customers is Critical

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Gone are the days when a business or brand can rely on a glossy magazine advertisement or a fancy storefront […]

Posted on May 13 2013

Leather Knows No Boundaries: How to Wear Leather Year Round

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There’s a sleek look leather adds to any outfit. Many seem hesitant to roll leather over into spring and summer, […]

Posted on May 10 2013

The SimpleThings In Life: A Fashionable Table

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I love entertaining at home.  I often set the table a few days in advance, even before I decide on […]

Posted on May 08 2013

Brain Candy: Become a Student of Your Profession

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I used to receive dozens of  invitations to various industry summits, conferences, and forums.  Though I had no time and […]

Loretta Soffe - Principal

lorettasoffe@live.com